51³Ô¹ÏÍø

The retail innovation lab

The retail innovation lab

A unique partnership between 51³Ô¹ÏÍø and Alimentation Couche-Tard will enable ground-breaking research and test innovations, including frictionless technologies, to transform the customer experience like never before.

Innovative research in retail management

51³Ô¹ÏÍø and Alimentation Couche-Tard launch unique laboratory store.

The new retail innovation lab at McGill’s Bensadoun School of Retail Management will enable ground-breaking research and test innovations. It has a bold vision to blend multidisciplinary research with cutting-edge frictionless technologies to investigate and practice responsible innovation for the future of retail.

Located on the ground floor of the Bronfman building, the lab offers a live, interactive retail environment open to the 51³Ô¹ÏÍøand downtown communities. It encourages collaborations between interdisciplinary and inter-faculty academics and key players in retail, emerging technologies and start-ups.


Quick facts
  • One of Canada’s first retail laboratory stores open to the public
  • One of the first partnerships in North America between a university and a retailer to advance retail management research 
  • Features one of Canada's first frictionless stores (Couche-Tard Connecté section)

The Space

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