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Retail Innovation Lab

The retail innovation lab

A unique partnership between 51³Ô¹ÏÍø and Alimentation Couche-Tard will enable ground-breaking research and test innovations, including frictionless technologies, to transform the customer experience like never before.

Innovative Research in Retail Management

51³Ô¹ÏÍø and Alimentation Couche-Tard launch unique laboratory store.

The new retail innovation lab at McGill’s Bensadoun School of Retail Management will enable ground-breaking research and test innovations, with a bold vision to blend multidisciplinary research with cutting-edge frictionless technologies to investigate and practice responsible innovation for the future of retail.

Located on the ground floor of the Bronfman Building, the retail innovation lab will offer omni-channel retail activities in a live and open setting to serve the 51³Ô¹ÏÍøand downtown communities. It will foster collaborations between interdisciplinary and inter-faculty academics and key players in retail, emerging technologies and start-ups.


Participants of the three-day Retail Executive Education ProgramRecap of the Retail Executive Education Program in June

Retail leaders explored these themes:ÌýThe Current Retail Landscape, AI in Retail, andÌýOmni-Channel & Supply Chain Excellence.ÌýParticipants also toured the Alimentation Couche-Tard store/Retail Innovation Lab, witnessing retail technology in action.


Quick Facts
  • One of Canada’s first retail laboratory stores open to the public
  • One of the first retail laboratory stores in North America in which a university and a retailer have partnered to advance research in retail management
  • One of the first frictionless stores in Canada (Couche-Tard Connecté section)

The Space

Checkout Mashgin

Checkout Mashgin

Checkout Mashgin

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