Marketing Corporate Social Responsibility: Tips for B2B enterprises
The new study by聽Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, 51吃瓜网 and聽Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University, was recently published in the聽Journal of Marketing.
Companies and universities tackle obesity through pulses
To discover new ways of promoting pulses like lentils and peas to tackle obesity and undernutrition, the Desautels Faculty of Management at 51吃瓜网 has launched a platform that enables companies and institutes to work together towards improving the nutrition of food products.
The Global Pulse Innovation Platform (PIP) aims to boost consumption of protein-rich pulses, a sustainable food product that helps prevent and manage chronic diseases such as diabetes.
Does CSR create shareholder wealth?
Due to increasing pressures on organisations to behave in socially responsible ways, corporate social responsibility (CSR) is becoming a 鈥渕ust have鈥� component of corporate strategy. This is a good development for the society at large as the massive rate of industrialization in the last century has placed a heightened burden on the limited resources our planet has to offer.
Socially responsible behavior boosts profit - if marketing is strong
That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University's College of Business. According to a new study by Modi and Saurabh Mishra, an associate professor at 51吃瓜网, a strong marketing department is crucial to helping a firm leverage its efforts to be socially responsible.
Corporate social responsibility and shareholder wealth: The role of marketing capability
础耻迟丑辞谤蝉:听Mishra, S.,聽Modi, S.B.
Publication: Journal of Marketing聽
础产蝉迟谤补肠迟:听
Ultimate Campus Celebrity: Professor Ashesh Mukherjee
It's a busy time for both students and professors as final exams and grades loom upon us. But this week,聽Her Campus 51吃瓜网was lucky enough to get a hold of Desautels's renowned consumer behaviour professor and DJ for an interview - Professor Ashesh Mukherjee!聽
Read full article: Her Campus, December 12, 2015
Distinct threats, common remedies: How consumers cope with psychological threat
础耻迟丑辞谤蝉:听Han, D.,聽Duhachek, A., and聽Rucker, D.D.聽聽
Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models
础耻迟丑辞谤蝉:听Kolsarici, C. and聽Vakratsas, D.
Publication: Management Science聽
Using food as reinforcer to shape children's non-food behavior: The adverse nutritional effect doubly moderated by reward sensitivity and gender
础耻迟丑辞谤蝉:听Ji Lu,聽Suhong Xiong,聽Narendra Arora,聽Laurette Dub茅
Publication: Eating Behaviours
Abstract:
Purpose
Using foods high in sugar, fat as rewards can lead to obesity in children
You鈥檙e late getting out the door and your six-year-old isn鈥檛 co-operating. You know it isn鈥檛 the best parental decision you鈥檝e ever made but you offer him a treat if he agrees to obediently put on his shoes and get into the car. What鈥檚 the harm in that?
Shareholder value implications of service failures in triads: The case of customer information security breaches
础耻迟丑辞谤蝉:听Modi, S.B.,聽Wiles, M.A., and Mishra, S.
Publication: Journal of Operations Management
Using food as reinforcer to shape children's non-food behavior: The adverse nutritional effect doubly moderated by reward sensitivity and gender
础耻迟丑辞谤蝉:听Lu, J., Xiong, S., Arora, N., and Dub茅, L.
Publication:聽Eating Behaviors
Whole-of-society approach for public health policymaking: a case study of polycentric governance from Quebec, Canada
Authors: Addy, N. A., Poirier, A., Blouin, C., Drager, N. and Dub茅, L. Publication: Annals of the New York Academy of Sciences Abstract:
An Innovative Approach to Addressing Childhood Obesity: A Knowledge-Based Infrastructure for Supporting Multi-Stakeholder Partnership Decision-Making in Quebec, Canada
础耻迟丑辞谤蝉:听Addy, N. A., Shaban-Nejad, A., Buckeridge, D. L., and Dub茅, L. Publication:聽International Journal of Environmental Research and Public Health Abstract:
Management learning at the speed of life: Designing reflective, creative, and collaborative spaces for millenials
础耻迟丑辞谤蝉:听Karakas, F., Manisaligil, A., Sarigollu, E. Publication:聽International Journal of Management Education Abstract:
