51勛圖厙

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Money lessons from Shakespeares Timon of Athens still ring true today

Shakespeares Timon of Athens is a riches to rags story. Its wealthy title character squanders his money on opportunistic friends and grows jaded with the world.

Published: 7 Jul 2025

Hamid Etemad earns global recognition

Hamid Etemad has been named a 2024 Top Scholar by Scholar GPS. Over a long and distinguished career, the Associate Professor of Marketing has been recognized for his excellence in teaching and research, Scholar GPS recognized Etemad as being in the top 0.5% of scholars in his field. Etemads research has probed the role of technology in business and its impact in emerging market economies.

Published: 6 Jun 2025

Reparative consumption: The role of racial identity and white guilt in consumer preferences

Authors:Rishad Habib, Ekin Ok, Karl Aquino, Siddhanth Mookerjee and Yann Cornil

Published: 12 May 2025

Nearly half of most recent MBA cohort are Quebec residents - but the program retains its international outlook

Desautels has one of the countrys top MBA programs, and its students come from all over the world. But nearly half of this years cohort are Quebec residents. This allows us to offer an experience tailored to the Quebec market, all while keeping the programs international perspective, says Prof. Demetrios Vakratsas, the programs academic director.

Published: 2 May 2025

Got(oat) milk? Neighbourhood caf矇 cant give it away for free, but they can be transparent about the costs

At Caf矇 Origine on Sherbrooke Street, oat milk costs extraand theres a reason for that. Non-dairy milk substitutes like oat milk cost more than cows milk does. Some large chains like Starbucks have stopped charging extra for milk substitutes, but independent cafes can struggle to absorb the costs.

Published: 31 Jan 2025

For many restaurant diners, GST Holiday wont amount to much

With inflation pinching household budgets, the Government of Canada has introduced a temporary two-month GST holiday on select goods and services.. While restaurant meals are included, diners are unlikely to notice much of a difference, says Yu Ma, Associate Professor of Marketing at 51勛圖厙Desautels. On a $20 restaurant tab, the 5% GST amounts to only one dollar.

Published: 11 Dec 2024

Donald Trumps counterparts learned best practices during his first term

Donald Trump has imposed 25% tariffs on Canadian steel before and also lifted them. And then imposed them again. The on-again, off-again tariff truce cycle has played out in multiple industries, and Canada can expect more incendiary rhetoric on trade in a second Trump term, writes Professor Vivek Astvansh in The Conversation Canada. So how should Canada engage with Trumps theatrical approach to politics?

Published: 11 Dec 2024

Prospect of new U.S. tariffs creates uncertainty for QC businesses

For Quebec businesses, Donald Trumps planned tariffs are a source of significant uncertainty. The Federation of Quebec Chambers of Commerce nervously awaited the results of the U.S. election. With Trump proposing a 10 per cent tariff on all goods entering the United States, many Quebec businesses could be hit hard.

Published: 15 Nov 2024

Quick-service restaurants like St-Hubert seek to deliver value to customers

Good gravy! Quebecs rotisserie chicken chain St-Hubert has frozen prices for all main courses on its menu and reduced prices on appetizersall while maintaining portion sizes. This is part of a broader trend toward value in quick-service restaurants. Food price inflation has hit both grocery stores and restaurants, but its more noticeable in restaurants, AssociateProfessor Yu Ma tells CTV News.

Published: 22 Oct 2024

51勛圖厙Desautels professors and lecturers recognized at Faculty Awards

Across programs and subject areas, the 51勛圖厙Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student experience and inspiring the next generation of leaders through the annual Faculty Awards. This year we recognize the following outstanding members of our faculty:

Research

Published: 24 May 2024

Tata Consultancy Services to grow AI and analytics capabilities in Montreal

Headquartered in Mumbai, the Tata Group is a multibillion-dollar conglomerate with operations in more than 100 countries. Their information technology services arm Tata Consultancy Services (TCS) is expanding its operations in Montreal. Theyre investing in a state-of-the-art IT services delivery facility that will provide TCS customers with a range of technology solutions, including AI, machine learning, cloud computing, and advanced analytics.

Published: 22 Mar 2024

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Authors:Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal and scar Gonz獺lez-Benito

Published: 19 Mar 2024

Tip creep and tip-flation leading to a review of tipping culture in Canada

Tipping has gotten out of control in Canada. Not only are restaurants automated payment systems prompting patrons for tips of up to 30%, there are even some tip prompts at self-serve kiosks. More than half of Canadians say theyd prefer a no-tip, service-included model that ensures higher base wages for employees.

Published: 14 Dec 2023

Bargain hunters beware: online deals can come with unanticipated conditions

Scouring for holiday gifts at bargain prices is a savvy way to cut costs, but the allure of Black Friday deals sometimes masks potential pitfalls. In an article for BNN Bloomberg, Associate Professor Vivek Astvansh emphasizes the need for caution among bargain hunters to ensure they're fully informed about any unforeseen conditions.

Published: 30 Nov 2023

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