Quebec鈥檚 new COVID-19 ad campaign exposes virus impact
The Quebec government is rolling out a new public health campaign featuring individuals who have first-hand experience with the severity of COVID-19. Professor Laurette Dub茅 comments on the polarizing responses to fear campaigns.
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Toward a more resilient convergence economy
Contrary to the prevailing model, a convergence economy emphasizes resilience over hyper-competitiveness, writes Professor Laurette Dub茅 in an op-ed for the Montreal Gazette.
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Delve: The Internet Effect in the Time of Coronavirus
It is difficult to imagine remaining at home for days without the Internet, particularly during physical distancing. According to Professor Ashesh Mukherjee, although the Internet is a boon in many ways, it might also have hidden dangers that require vigilance, especially now that we are spending more of our time online.
Delve: Want to Motivate Your Employees? Learn from Weight-loss Superstars
When it comes to weight loss, can another person鈥檚 success motivate our own鈥攁nd does this principle apply in the workplace?
New research from Nathan Yang, Assistant Professor of Marketing at 51吃瓜网, and co-author Kosuke Uetake from Yale School of Management looks at how a group setting affects a person鈥檚 dieting journey and reveals potential lessons for organizations that want to motivate staff.
Desautels research reveals cross-media synergy
New research by Professor Demetrios Vakratsas and PhD candidate June Soo Lee looks at the complementary value of television and online advertising in China.
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Learning in Retail Entry
Author: Nathan Yang
Publication: International Journal of Research in Marketing, Forthcoming
Abstract:
Delve: Can Club Stores Help Consumers Make Healthier Choices?
New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers.
This article is brought to you by Delve, the official thought leadership publication of 51吃瓜网's Desautels Faculty of Management.
2019 SSHRC Grants awarded
Congratulations to the Desautels professors who received 2019 SSHRC Grants.
SSHRC Insight Development Grants
Professor Michelle Y. Lu awarded 2019 SSHRC Insight Development Grant
Michelle Y. Lu, Assistant Professor in Marketing, awarded 2019 SSHRC Insight Development Grant
Professor Emine Sarigollu awarded 2019 SSHRC Insight Development Grant
Emine Sarigollu, Associate Professor in Marketing, awarded 2019 SSHRC Insight Development Grant
Professor Claire Heeryung Kim awarded 2019 SSHRC Insight Development Grant
Claire Heeryung Kim, Assistant Professor in Marketing, awarded 2019 SSHRC Insight Development Grant
Tim Horton鈥檚 Struggles to Capture U.S. Market
Assistant Professor (Teaching)聽Robert Mackalski reflects on the distinctives of the Tim Horton鈥檚 brand and explains why the company is failing to overtake competitors in the U.S.
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Made to break? A taxonomy of business models on product lifetime extension
Authors: Myriam Ertz, S茅bastien Leblanc-Proulx, Emine Sarigollu and Vincent Morin
Publication: Journal of Cleaner Production, Vol. 234, 10 October 2019, Pages 867- 880
Abstract:
Yu Ma article selected as a聽finalist聽2019 Paul E. Green Award
Congratulations to Yu Ma,聽Associate Professor of Marketing and Bensadoun Scholar,聽 whose article 鈥淭he Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases鈥� has been聽selected as one of four finalists for the Journal of Marketing Research鈥檚 2019 Paul E. Green Award
The Paul E. Green Award recognizes the best article in the Journal of Marketing Research within the last calendar year that demonstrates the most potential to contribute significantly to the practice of marketing research.
Publication: Journal of Marketing Research, Vol. 55, No. 2, April 2018
Authors: Kusum L. Ailawadi, Yu Ma and Dhruv Grewal
This article studies the impact of shopping at the warehouse club format on households' packaged food-for-home purchases. In addition to low prices, this format has several unique characteristics that can influence packaged food purchases. The empirical analysis uses a combination of households' longitudinal grocery purchase information, rich survey data, and detailed item-level nutrition information. After accounting for selection on observables and unobservables, the authors find a substantial increase in the total quantity (servings per capita) of purchases attributable to shopping at this format. Because there is no effect on quality of purchases, this translates into a substantial increase in calories, sugar, and saturated fat per capita. The increase comes primarily from storable and impulse foods and it is drawn equally from foods that have positive and negative health halos. The results have important implications for how marketers can create win鈥搘in opportunities for themselves and for consumers.
Professor Dub茅 awarded funding for new study
The Government of Canada has announced funding of $1.2 million for 17 projects to be led by researchers across the country that will analyze baseline data from the Canadian Longitudinal Study on Aging (CLSA).
