Clarice Zhao
- PhD, Quantitative Marketing,聽University of Toronto, Canada
- MA,聽Economics, University of British Columbia, Canada
- BA,聽Economics, Southwestern University of Finance and Economics, China
Clarice Zhao is an Assistant Professor in marketing at Desautels Faculty of Management, 51吃瓜网. She received her Ph.D. in quantitative marketing from University of Toronto. Her research focuses on platform design and demand estimation, specifically in the context of digital media products and consumer-packaged goods.
MGCR352 Principles of Marketing
鈥淚ntegrating Neuro-Psychological Habit Research into Consumer Choice Models鈥� with Ryan Webb, Jessica Fong, Peter Landry, Julia Levine, Alex Steiny Wellsjo, Olivia Natan, Asaf Mazar, Phillippa Lally, Sanne de Wit, John O鈥橠oherty, Andrew Ching, Raphael Thomadsen, Matthew Osborne, Mark Bouton, Wendy Wood, and Colin Camerer. 2025. International Journal of Research in Marketing.聽DOI:聽
鈥淚ncentivizing Mass Creativity: An Empirical Study of the Online Publishing Market鈥� with Xiaolin Li and Mengze Shi. 2025. Management Science.聽DOI:聽
鈥淎 Neural Autopilot Theory of Habit: Evidence from Consumer Purchases and Social Media Use鈥� with Colin Camerer and Yixin Xin. 2024. Journal of the Experimental Analysis of Behavior 121(1): 108鈥�122.聽DOI:聽
Grants:
Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grant (2025鈥�2027, PI): on Binge-watching vs. rewatching.
Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Grant (2025鈥�2030, collaborator) on Belief updating dynamics.
