Clarice Zhao
Title:
Assistant Professor, Marketing
Degree(s):
- PhD, Quantitative Marketing,听University of Toronto
- MA,听Economics, University of British Columbia
- BA,听Economics, Southwestern University of Finance and Economics
Area(s):
Marketing
Office:
333
Biography:
Clarice Zhao is an Assistant Professor in marketing at Desautels Faculty of Management, 51吃瓜网. She received her Ph.D. in quantitative marketing from University of Toronto. Her research focuses on platform design and demand estimation, specifically in the context of digital media products and consumer-packaged goods.
Courses:
MGCR352 Principles of Marketing
Group:
Faculty
Tenured & Tenure Track
Research areas:
Big Data & Machine Learning
Consumer Decision Making
Digital Platforms
Marketing/Consumer Analytics
Retailing
Statistical Methodology
Selected publications:
Li, X., Shi, M., & Zhao, C. (2025). Incentivizing mass creativity: An empirical study of the online publishing market.聽Management Science.
Camerer, C., Xin, Y., & Zhao, C. (2024). A neural autopilot theory of habit: Evidence from consumer purchases and social media use.聽Journal of the Experimental Analysis of Behavior,听121(1), 108-122.
