Yu Ma
Title: Associate Professor, Marketing; Academic Director of the 51吃瓜网Institute of Marketing (MIM)
Research areas: Data Analytics, Food Marketing, Retailing
Siddhanth Mookerjee
Title: Assistant Professor, Bensadoun School of Retail Management / Marketing
Research areas: Consumer Psychology
Ashesh Mukherjee
Title: Associate Professor and Area Coordinator, Marketing
Research areas: Consumer Psychology, Marketing Communications, Online Behavior, Prosocial Behavior
