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DESCRIPTION:Usman Tayyab\, a doctoral student at 51łÔąĎÍř in the a
 rea of Information Systems will be presenting his research proposal entitl
 ed:\n\nThree Essays on Corporate Activism and Advocacy in the Age of Socia
 l Media: A Computationally Intensive Theory Construction Approach\n\nWedne
 sday\, June 4\, 2025\, from 2:00pm to 3:30pm \n	(The presentation will be c
 onducted on Zoom)\n\nStudent Committee Chair: Professor Emmanuelle Vaast\n
 \nPlease note that the presentation will be conducted on Zoom.\n\n\nABSTRA
 CT\n\nThis dissertation investigates the emergent phenomenon of corporate 
 participation in digital activism and digital organizing. Against the back
 drop of increasing corporate participation in online contentious public po
 licy discourse\, the study aims to develop a phenomenon-based theoretical 
 understanding of corporate digital activism grounded in digital trace data
 . Employing a Computationally Intensive Theory Construction (CITC) researc
 h framework\, the dissertation combines algorithmic pattern discovery with
  human-driven abductive theorizing. This dissertation integrates large-sca
 le digital trace data—Twitter posts\, Google Trends\, and Wikipedia pagevi
 ews—with computational methods such as topic modeling\, social network ana
 lysis\, and explainable machine learning to surface empirical patterns and
  construct theory.\n\nThe dissertation comprises three interconnected stud
 ies. The first paper introduces the concept of “selective participation” a
 s corporations try to navigate public expectation and potential backlash. 
 The second paper explores the temporal dynamics of corporate-public intera
 ction in the digital sphere by identifying public attention as the trigger
  for corporate digital activism. The third paper shifts the temporal focus
  of this corporate-public communicative interaction by exploring how corpo
 rate activism and corporate social advocacy\, in turn\, enables digital or
 ganizing and counter-organizing around contentious public policy issues. T
 ogether\, these studies contribute to digital activism\, digital organizin
 g\, and social media scholarship.\n
DTSTART:20250604T180000Z
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SUMMARY:PhD Research Proposal Presentation: Usman Tayyab
URL:/desautels/channels/event/phd-research-proposal-pr
 esentation-usman-tayyab-365563
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