51Թ

Changseung (Chang) Yoo

Title: 
Assistant Professor, Bensadoun School of Retail Management; With affiliation to Information Systems Area, Desautels Faculty of Management | On Leave
Changseung (Chang) Yoo
Contact Information
Phone: 
514-398-5990
Email address: 
changseung.yoo [at] mcgill.ca
Alternate email address: 
linda.foster [at] mcgill.ca
Address: 

Bronfman Building []
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

Ph.D., Information, Risk, and Operations Management, The University of Texas at Austin, 2018

M.S., Operations Research, Columbia University, 2011

B.A., Business Administration, Yonsei University, 2009

Area(s): 
Information Systems
Bensadoun School of Retail Management
Office: 
Bronf 232
Courses: 

INSY 448. Text and Social Media Analytics.

Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.

Description

The unlimited opportunities that exist today to leverage the power of user generated content analytics, focusing on questions ranging from strategic to operational matters pertaining to a firm’s social media initiatives, metrics to capture relevant outcomes, and predictive analysis to link social media chatter to business performance.
  • Prerequisite(s): MGCR 331, INSY 336 or permission of the instructor and approval of the BCom ProgramOffice.
  • Restriction(s): Open only to U2 and U3 students.

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

RETL 409. Digitization of Retailing.

Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.

Description

Exploration of digital retailing models such as e-commerce marketplace, freemium, and peer-to-peer two-sided marketplace. Examination of how digital technology is driving innovation in these models, and how the models can improve competitiveness, operational efficiency and customer satisfaction.
  • Prerequisite: MGCR 352

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

RETL 613. Digital Retailing Models.

Credits: 3
Offered by: Management (Graduate Studies)
This course is not offered this catalogue year.

Description

The role of IT in acquiring retail consumers, digital business models, emergent technologies in e-Business, and various IT-enabled innovations including digital platforms, and online community business models.
  • Restrictions: Open only to Master's students within the Desautels Faculty of Management

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Digital Platforms
Online Advertising
Retail
Social Media
Selected publications: 

Yoo, C., Yoo, E., Yan, L., Pedraza-Martinez, A., 2024, “Speak with One Voice? Examining Content Coordination and Social Media Engagement during Disasters”, Information Systems Research, 35(2), 551-569.
Finalist in the 2023 POMS Humanitarian Operations & Crisis Management Best Paper Competition.
Media coverage: ,

Awards, honours, and fellowships: 

2023: Finalist in the POMS HOCM Best Paper Competition

2023: MMR Teaching Award, 51Թ

2019: MMA Teaching Award, 51Թ

2017: Fred Moore Assistant Instructor Award, The University of Texas at Austin

2024: SSHRC Connection Grant

2023: Desautels Research Events Grant

2022: FRQSC New Academics Grant

2020: Internal SSHRC Grant

2019: The Institute for Data Valorisation (IVADO) Startup Research Grant

2018: 51Թ Startup Grant

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