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UID:20250514T161417EDT-7751IcRZcu@132.216.98.100
DTSTAMP:20250514T201417Z
DESCRIPTION:\n	Dynamic Games and Applications Seminar\n\n	Speaker: Jafar Chaa
 b – HEC Montréal\, Canada\n\n	Webinar link\n		Webinar ID: 962 7774 9870\n		Pass
 code: 285404\n\n	Abstract: We introduce a framework for new product diffusi
 on that integrates consumer heterogeneity and strategic social influences 
 at individual level. Forward-looking consumers belong to two segments: ind
 ividualists\, whose adoption decision is influenced by the price and firm'
 s goodwill\, and conformists\, whose adoption decision depends on social i
 nfluences and the price. We use a mean-field game approach to translate co
 nsumer strategic interactions into aggregate social influences. We provide
  the conditions for existence and uniqueness of equilibrium. Our results s
 uggest that the firm adopts a penetration pricing strategy when consumers 
 are forward-looking\, whereas it implements a penetration-skimming policy 
 in face of myopic consumers.\n\n	(Jointly with Rabih Salhab and Georges Zac
 cour)\n\n
DTSTART:20210401T150000Z
DTEND:20210401T160000Z
LOCATION:CA\, ZOOM
SUMMARY:Dynamic pricing and advertising in the presence of strategic consum
 ers and social contagion: A mean-field game approach
URL:/cim/channels/event/dynamic-pricing-and-advertisin
 g-presence-strategic-consumers-and-social-contagion-mean-field-game-330186
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